Future Locations
Border Billboard strategically places multi-media messaging structures along the United States and Mexico border markets, targeting millions of Hispanic and General Market consumers. Currently, there are two sites (
San Diego, CA/Tijuana, MX and
Laredo, TX/Nuevo Laredo, MX), engaging a captive audience of 7.5 million consumers each month who wait in line to cross into the United states from Mexico for an average of 1 hour with nothing to do except stare at the multi-sensory boards. Future plans are to expand the multi-sensory LED boards into the El Paso/Ciudad Juarez border market later this year, (2006) and will continue expansion across all major U.S./Mexico border crossings.
