Nuevo Laredo Border Crossing
Border Billboard's second location is at the heart of the NAFTA highway crossing of Laredo and Nuevo Laredo. The NAFTA highway serves as the primary thoroughfare for all Central and Eastern destinations from Mexico into the United States. The larger than life digital billboard reaches over 115,000 Hispanic and General Market consumers daily. BB offers sight, motion and sound to a line of traffic standing still as they inch along the border crossing.
Offering the latest technological outdoor advertising at the heart of the NAFTA Highway, will enable businesses to advertise with the active multimedia technology. BB reaches over 3.2 million English and Spanish-speaking consumers on both sides of the Border each monthly that wait in line for an average of one hour in direct view of each advertiser's message. This Billboard features an LED screen (18' x 24'), and an amber ticker display (2.5' x 27'). BB offers, opportunities for advertisers to include audio messaging through a radio frequency synced with video, and text messaging.
